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Crowdfunding 101: Tools and Strategies for Creative Fundraising | Online Class

March 3, 2018 @ 11:00 am - March 31, 2018 @ 1:00 pm

$15 – $75

A 3-class series teaching how to plan, launch, and run a successful crowdfunding campaign.

The class series will provide students with a solid foundation in how crowdfunding works and what makes a campaign successful, along with a wealth of useful tools and real-world tested strategies. At the end of the series, students participating in all three sessions will have what they need to produce a campaign-ready crowdfunding plan.

This class series is taught by Morpheus Ravenna, an author, independent business owner, and experienced fundraiser. She has led five highly successful crowdfunding campaigns and consulted on several more, including publishing, music, art, and nonprofit campaigns. She founded and operates Banshee Arts, her art and tattoo business, and she is also one of the co-founders of the Coru Cathubodua Priesthood, a Celtic polytheist religious nonprofit.

Details about this course:

–Online course delivery via video lecture
–3 weekly live video meetings with additional tools and spreadsheets
–Video lectures recorded for download access after class
–Spaces limited to 25 students to ensure students have individual teacher guidance

–Three Saturdays, March 3rd, 10th, and 31st, 2018.
–Saturday class meetings 1.5-2 hours, starting at 11 am Pacific Time (Check your local timezone here:
–Registration link on Brown Paper Tickets to be announced soon

–$30 per class session or $75 for the full series
–Class series is “a la carte” – students can choose any or all of the class sessions
–50% discount available for nonprofit and community service oriented organizations
–Limited free scholarship places available
–To request a nonprofit registration or free scholarship place, email subject line CROWDFUNDING and tell me your needs

March 3: Part I: Fundamentals & Groundwork
This session will cover the basics and social psychology of crowdfunding as well as the groundwork needed to prepare for crowdfunding. We will look at project planning and budgeting, tools and metrics for assessing your capacity to raise funds. We will also explore the different types of crowdfunding approaches and the narratives that work for them, and how to build a team and select a platform that serves your campaign.

March 10: Part II: Planning, Running, & Closing a Campaign
This session will get into the details of planning and running a campaign, including tools and timelines for planning, setting up backer rewards that work for you, building a compelling narrative around your campaign, and guidelines for creating effective campaign videos. The class will also cover strategies for launching and soft-launching, effective marketing, keeping momentum up during a campaign, what to do if your campaign hits a wall, and things to know at and after closing a successful campaign.

March 31: Part III: Campaign Planning Workshop
After the first two sessions, we’ll have a 3-week break for participants to start working on their campaign planning (and while the teacher will be out of town). The third session will be a practical session where students can present their ideas and crowdfunding plans-in-progress, and get feedback, tips, and practical strategy advice from both teacher and fellow students to hone their projects for success. 

For questions email Morpheus at or visit the Facebook event page at

Tickets at

This class is inclusive and will be conducted in alignment with the Coru Priesthood Hospitality and Safety policy:


March 3, 2018 @ 11:00 am
March 31, 2018 @ 1:00 pm
$15 – $75
Event Category:




Morpheus Ravenna
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